The new era of sales & marketing: how to make it work for you

The new era of sales & marketing: how to make it work for you New roles and overlaps Marketing and sales. Sales and marketing. It’s a relationship that’s as old as business itself. Sometimes it’s happy. Sometimes it’s amicable. Often, it’s rocky. Sales and...

Top 10 Link Building Strategies for Local SEO

If you are a small local business owner on a hunt for local leads and relevant search engine visibility, local SEO is exactly what needs to deserve your closest attention. So, as you may have guessed, in this article I want to talk about local SEO as well as […]...

Why content (marketing) is king in the digital era

For companies to dominate online and boost their fortunes, reaching out to audiences with killer content is vital. Let’s have a look at the numbers. As of writing, there are 3.9 billion internet users around the world and more than 1.8 billion websites, and rapidly...

7 costly social media marketing mistakes

It’s important to know what and why you are posting.  Never just throw stuff to the wall for the sake of posting.  Relevancy is key Many businesses and marketers have suffered damage from a social media mistake. These gaffes can happen to any organization at any...

What is digital marketing and SEO?

Simple and straightforward explanation of the two.  Both are are equally importanty and compliment eachother nicely. The evolution of digital technology is connecting people, facilitating better communication and it has been creating new opportunities for the brands...

7 costly social media marketing mistakes

This article originally appeared on PR Daily in June of 2017 . Social media can be a powerful tool for brand promotion and consumer connection, but what happens when buzz goes bad? Many businesses and marketers have suffered damage from a social media mistake. These...

Behold a new era of digital marketing in travel

Online search is now the first step for a majority of travelers, with some consumers visiting up to 38 sites before booking a ticket. Yet the travel industry must adapt to newer digital marketing strategies to win over potential customers. The key to success is...
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